1、 Chicken fork bone franchise chain brands must be reliable

开设炸鸡店要选择一个强大的，这将节省您的探索时间，要知道经营炸鸡店是一个漫长的过程，利用连锁的知名度进行营销是必要选择，不需要担心炸鸡卖的不好。此外连锁总部还将研发产品，只要具有较高消费者认可度的产品将统一销售。

To open a fried chicken restaurant, you need to choose a strong brand, which will save you exploration time. It is important to know that operating a fried chicken restaurant is a long process, and using the popularity of chain brands for marketing is a necessary choice. There is no need to worry about the poor sales of fried chicken. In addition, the chain headquarters will also develop products, and products with high consumer recognition will be sold uniformly.

二、开店预热要做好

2、 Preheating for opening a store should be done well

开设炸鸡餐厅之前，需要预热。在试营业期间，可以举行折扣促销，主要是为了吸引客户。为了让更多的消费者知道他们开的炸鸡店，他们每天可以在炸鸡加盟店周边进行发放单页，并进行有限的免费品尝，只有吸引了很多顾客尝试品尝。就会有很多人都知道他们的商店。

Before opening a fried chicken restaurant, preheating is necessary. During the trial operation period, discount promotions can be held mainly to attract customers. In order to let more consumers know about their fried chicken stores, they can distribute single pages around the fried chicken franchise stores every day and offer limited free tasting, only attracting many customers to try. Many people will know their store.

如果试销促销取得了良好的效果，炸鸡店可以根据自己的试销情况进行产品整改，然后趁热打铁正式营业。

If the trial sales promotion has achieved good results, the fried chicken store can make product improvements based on its own trial sales situation, and then strike while the iron is hot to officially open.

三、增强客户粘性

3、 Enhance customer stickiness

炸鸡店的日常促销是全体员工的促销。店中的每个员工都是促销员。尽可能每天都有特惠产品，以使员工推广此折扣。

The daily promotion of a fried chicken restaurant is a promotion for all employees. Every employee in the store is a salesperson. Try to offer discounted products every day to encourage employees to promote this discount.

此外，商家还可以推出折扣卡，会员卡，持卡人可以在商店内购买任何零食除特殊物品外，均可享受九折优惠。 购买炸鸡后，顾客还可以给顾客一张卡，收集某数量的卡即可免费获得炸鸡。

In addition, merchants can also offer discount cards, membership cards, and cardholders can purchase any snacks in the store, except for special items, and enjoy a 10% discount. After purchasing fried chicken, customers can also give them a card and collect a certain number of cards to receive fried chicken for free.

四、开展合作营销

4、 Conduct collaborative marketing

许多炸鸡加盟餐厅选择在大型购物好的位置开业。位置包括服装，电玩游戏，特色餐厅，电影院等各行各业。商家可以开展合作营销，到他们的商店消费，就赠送炸鸡店的优惠券， 还可以在购物广场里的显示器上进行产品展示，起到宣传作用进而提高顾客的购买力。

Many fried chicken franchise restaurants choose to open in large shopping locations. The location includes various industries such as clothing, video games, specialty restaurants, cinemas, etc. Merchants can carry out collaborative marketing by giving coupons to fried chicken stores for consumption at their stores. They can also display their products on displays in shopping malls to promote and enhance customers' purchasing power.

五、炸鸡质量好

5、 The fried chicken is of good quality

炸鸡餐厅利润可观，但风险也不小，因为炸鸡中使用的食材相对“娇嫩”。如果鸡肉没有正确存放或已经过了保质期，将很容易影响鸡肉的味道，并且质量难以保证，因此食材要求保持新鲜。当然炸鸡连锁店应该有专门的物流运输团队来确保肉的质量。

The fried chicken restaurant has considerable profits, but the risks are not small because the ingredients used in fried chicken are relatively "delicate". If the chicken is not properly stored or has passed its shelf life, it can easily affect the taste of the chicken and the quality is difficult to guarantee. Therefore, the ingredients are required to be kept fresh. Of course, the fried chicken chain store should have a dedicated logistics and transportation team to ensure the quality of the meat.

六、致力于产品开发

6、 Committed to product development

在销售新的炸鸡零食时，产品的设计应醒目而吸引眼球，并收集顾客意见，并根据顾客的口味需求改善炸鸡的口味。。

When selling new fried chicken snacks, the product design should be eye-catching and eye-catching, collect customer feedback, and improve the taste of fried chicken according to customer taste needs..

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