(1) Based on product positioning: This is a common positioning method. It is based on one or more advantages of its own Chicken Fork Bone franchise store products, or certain or important advantages that target customers value. For Chicken Fork Bone franchise stores, these advantages or advantages can be based on architectural style, location, service items, service quality, room and decoration, design and quality of Chicken Fork Bone restaurants, or product combinations in these aspects.

（2）基于价格的定位：一些鸡叉骨加盟连锁店考虑基于产品价格的定位。使用这种方法进行定位的鸡叉骨加盟连锁店将其产品价格作为其质量的标志。众所周知，产品价格的重要功能之一就是象征产品的质量。产品越独特，即产品的性能越高或所提供的服务越周到，价格就越高。据说，为他们的鸡叉骨产品设定高价格本身会对客户产生感性暗示的效果，也就是说，他们可以在这里获得周到和高水平的服务。在不同的市场需求下，低价格，薄利多销，高价格和高利润少了。销售可以帮助鸡叉骨加盟连锁店获得销售收入，从而实现大化销售利润的目标。

(2) Price based positioning: Some chicken fork bone franchise chains consider positioning based on product prices. Chicken fork bone franchise stores that use this method for positioning use their product price as a symbol of their quality. As is well known, one of the important functions of product price is to symbolize the quality of the product. The more unique the product, the higher its performance or the more thoughtful the service provided, the higher the price. It is said that setting a high price for their chicken bone products will have an emotional impact on customers, meaning that they can receive thoughtful and high-level service here. Under different market demands, low prices, low profits, and high profits reduce sales. Sales can help chicken fork bone franchise stores generate sales revenue, thereby achieving the goal of maximizing sales profits.

（3）根据消费群体的定位：鸡叉骨加盟连锁店选择合适的消费群体作为目标市场。通常，鸡叉骨加盟连锁店不仅会选择某种类型的消费群体作为目标市场，还会根据鸡叉骨加盟连锁店的实际情况选择几种消费类型。该群体是其自身产品和服务的对象。在目标市场定位消费者群体的基本方法如下：，进行市场调查，以掌握数字显示，规模，类型，等级结构，消费水平，支付能力以及本地市场的市场竞争状况。其次，分析市场准入和渗透程度，包括目标市场的规模，客户类型，客户来源水平，市场份额，发展潜力以及各种鸡叉骨加盟连锁店的出勤率。第三，分析目标市场中消费群体的市场需求，包括鸡叉骨加盟连锁店的消费环境，产品风味，产品质量，产品价格，可接受的价格波动以及人均支付能力。第四，后选择确定目标市场中的消费群体，完成市场客户的定位。

(3) Based on the positioning of the consumer group: Chicken Fork Bone franchise chain stores choose suitable consumer groups as the target market. Usually, chicken fork bone franchise stores not only choose a certain type of consumer group as the target market, but also choose several consumption types based on the actual situation of chicken fork bone franchise stores. This group is the target of its own products and services. The basic method for positioning the consumer group in the target market is as follows: first, conduct market research to grasp the digital display, scale, type, hierarchical structure, consumption level, payment ability, and local market competition situation. Secondly, analyze market access and penetration, including the size of the target market, customer types, customer source levels, market share, development potential, and attendance rates of various chicken bone franchise chains. Thirdly, analyze the market demand of consumer groups in the target market, including the consumption environment, product flavor, product quality, product prices, acceptable price fluctuations, and per capita payment ability of chicken bone franchise chain stores. Fourthly, after selecting and determining the consumer group in the target market, complete the positioning of market customers.