Joining cannot be a hands-off shopkeeper

加盟=坐享其成？加盟=稳赚不赔？这些都是错误的想法。

Join=enjoy the opportunity? Joining the franchise=making a steady profit without losing? These are all wrong ideas.

咨询加盟的人里面，有一部分人有一个误解，认为自己只要选择一个加盟，就能坐享其成，并且有好的收益。想做个甩手掌柜，把所有的一切都交给方来打理。这种想法可以理解，但不现实。任何创业都是有风险的，加盟也是一样。

Among those who consult franchisees, there is a misconception that they believe that as long as they choose a brand to join, they can enjoy the benefits and have good profits. I want to be a hands-off shopkeeper and leave everything to the brand to take care of. This idea is understandable, but not realistic. Any entrepreneurship carries risks, and joining a franchise is the same.

方提供的只是价值，成熟的商业模式、系统的培训和管理经验，并不能保证加盟商一定能成功。如果遇到那种保证你百分百赚钱的，那你得先打个问号。

The brand only provides brand value, mature business models, systematic training and management experience, and cannot guarantee the success of franchisees. If you encounter a brand that guarantees you 100% profit, you need to make a question mark first.

真正要做好加盟，需要付出很多努力，而且肯定比自己上班还要辛苦。前期考察、选择项目、筹备、开业、运营，很多事情需要你亲自来做。做餐饮加盟并非一劳永逸，抱着想做甩手掌柜的心态，也不会成功。

To truly succeed in joining, it takes a lot of effort, and it is definitely even harder than working on your own. There are many things that you need to do personally, including preliminary investigation, project selection, preparation, opening, and operation. Joining a restaurant franchise is not a one-time success, and holding a mindset of wanting to become a hands-off shopkeeper will not lead to success.

评估自己承受风险的能力

Assess one's ability to withstand risks

很多人都会有一个误区，觉得自己有启动资金，又有感兴趣的项目，就可以做加盟了。其实，加盟也是有一定门槛的，开始之前一定要评估一下自己适不适合做。

Many people have a misconception that if they have start-up funds and are interested in projects, they can start a franchise. In fact, there is also a certain threshold for joining, and before starting, you must evaluate whether you are suitable for it.

既然说任何创业，包括加盟，都有风险，那建议大家在创业之前评估一下自己承受风险的能力。记住：要创业或者投资，不仅要做好这笔钱打水漂的心理准备，而且还要做好可能背上债务的准备。

Since any startup, including joining, carries risks, it is recommended that everyone evaluate their ability to withstand risks before starting a business. Remember: to start a business or invest, not only do you need to be mentally prepared to float this money, but you also need to be prepared for the possibility of debt.

做加盟前，了解自身的情况，包括收入和资金来源，评估风险承受能力。建议更好跟自己的家人商量好了，达成一致后再开始，不要贸然出手。

Before joining, understand your own situation, including income and funding sources, and evaluate your risk tolerance. It is recommended to discuss with your family and reach an agreement before starting. Do not act rashly.

要不然，项目一旦不赚钱，不仅自己郁闷，还可能影响到家庭和睦。俗话说，夫妻同心，其利断金，投资一定是以家庭为单位的。

Otherwise, once the project does not make money, it not only depresses oneself, but may also affect family harmony. As the saying goes, if a husband and wife are united, their profits will be cut off, and investment must be based on the family as a unit.

选择自己熟悉的领域

Choose a field that you are familiar with

做好充分的心理准备，要开始选择项目了，建议先从自己熟悉的领域开始。

Be fully prepared mentally and start selecting projects. It is recommended to start with areas you are familiar with.

俗话说，隔行如隔山，很多行业，平时看到的都只是很表面的东西，行业里面还有更多没有看到的，每一个行业的水都很深。

As the saying goes, the distance between industries is like a mountain. In many industries, what we usually see is only superficial, and there are still more things that we haven't seen in the industry. The water in each industry is deep.

之前跟一位咨询加盟的人聊天，提到餐饮管理的一些细节，他听了之后特别惊讶，觉得一个餐饮店里怎么会有这么多事情呢？

I was chatting with a franchise consultant before and mentioned some details of food and beverage management. After listening, he was particularly surprised and thought how could there be so many things in a restaurant?

收银员可能贪污，贪污的方法十种八种；餐厅的蔬菜供货商会耍手段，缺斤少两、以次充好……

Cashiers may be corrupt, and there are ten or eight methods of corruption; The vegetable suppliers in the restaurant will resort to trickery, lacking in weight and using inferior products as substitutes

选择加盟项目，本身也是个技术活，尤其是面对自己完全不了解的一个行业，会很迷茫，尤其是面对加盟宣传的时候，分不清真假。

Choosing a franchise project is also a technical activity, especially when faced with an industry that one is completely unfamiliar with, one may feel confused, especially when it comes to franchise promotion, where one cannot distinguish between real and fake.

快招

Quick recruitment brand

近几年很流行的一个模式，旗下很多，无论你对哪个产品感兴趣，总有一款适合你。加上托儿营造的火爆场面，很容易让人心动。

A popular model in recent years, with many brands, no matter which product you are interested in, there is always one that suits you. Coupled with the explosive scene created by childcare, it is easy to make people move.

合同陷阱

Contract trap

明明打着加盟的口号招加盟商，却在合同中只字不提加盟的，甚至规避加盟，有明显的免责条款，对于缺乏加盟知识的小白来说，很容易被其钻了空子。

Although recruiting franchisees under the slogan of joining, there are obvious exemption clauses in the contract that do not mention joining or even avoid joining. For Xiao Bai, who lacks franchise knowledge, it is easy to be taken advantage of.

过于夸大宣传实力

Excessive exaggeration of promotional strength

的加盟宣传，如果只是正面宣传，稍加美化，是可以理解的，但有一些宣传会把自己公司的实力过分夸大。

The brand's franchise promotion, if only positive and slightly beautified, is understandable, but there are some promotions that exaggerate the strength of their own company.

整合的资源，都说成公司自己的。比如委托加工，甚至只是普通进货的工厂，就敢说自有生产基地；半天的简单讲解，就说是提供的培训，包教包会；一年去不了一次的检查，说成是提供完善的指导。

The integrated resources are said to be owned by the company itself. For example, factories that entrust processing or even just purchase goods dare to claim to have their own production bases; A day and a half of simple explanations can be said to provide professional training, including teaching and meetings; Inspections that cannot be done once a year can be described as providing comprehensive guidance.

这种就需要实地考察，并且可以咨询一些之前加盟这个的餐饮老板，从而避免这种情况。

This requires on-site investigation and consultation with some restaurant owners who have previously joined this brand to avoid this situation.

各种隐藏收费

Various hidden charges

咨询加盟的时候，有的说收费10万，但你去签约的时候发现，要交的钱有20万甚至30万……

When consulting about franchisees, some brands claim to charge 100000 yuan, but when you go to sign a contract, you find that the required fee is 200000 or even 300000 yuan

一般来说，加盟收费分四部分：

Generally speaking, franchise fees are divided into four parts:

加盟费：取得的使用资格，有一定的期限。

Franchise fee: Obtaining the qualification to use the brand, with a certain period of time.

保证金：为了约束加盟商，按照总部的标准来执行，配合总部的管理。

Deposit: In order to restrain franchisees, it shall be executed according to the standards of the brand headquarters, and cooperate with the management of the headquarters.

押金：对涉及到需要给总部延后付款的，一般都会有押金，有的也没有这个费用。

Deposit: For those who require delayed payment to the headquarters, there is usually a deposit, and some do not have this fee.

权益金：有的也叫管理费，这个费用，很多人往往在更开始的时候根本不会去注意到，而这个费用，很多收得还挺高，直接影响到加盟商的收益。

Equity funds: Some are also called management fees, which many people often do not pay attention to at the beginning. However, many brands charge high fees, which directly affects the profits of franchisees.

在咨询加盟项目的时候，把收费的方方面面问清楚，包括金额、期限、缴纳周期、其他收费标准，尤其是对比较新的加盟，更要慎重，任何收费，都要落实到具体的合同条款中。

When consulting franchise projects, ask clearly about all aspects of fees, including amount, deadline, payment period, and other fee standards. Especially for relatively new franchise brands, be more cautious. Any fees must be implemented in specific contract terms.

资金预算

Fund budget

对于投资的计算，各个在宣传的时候，有很多不一样的地方。但对投资者来说，其实更关心的就是你一共需要拿多少钱，才能启动这个项目。

There are many differences in the calculation of investment when promoting various brands. But for investors, the most important thing is actually how much money you need to take in order to start this project.

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