1. Positioning of joined Deli

就菜品烹饪制法而言，熟食是经过加工或焯水处理后的原料通过配好的卤汁、红油凉拌、熏烤、油炸等制作而成的菜肴。一般可分为卤菜、凉拌菜、香辣炸收三大类;各地熟食都较为普遍，多以卤肉熟食、凉拌菜为主，简单易操作且味道美味被大众所接受。

As far as the cooking method of dishes is concerned, cooked food is a dish made of processed or blanched raw materials through prepared brine, red oil cold mix, smoked roast, fried and so on. Generally, it can be divided into three categories: pickled vegetables, cold dishes and spicy fried vegetables; Cooked food is popular all over the country, mainly marinated meat cooked food and cold dishes. It is simple, easy to operate and delicious, and is accepted by the public.

2、选址装修

2. Site selection and decoration

开熟食店选址以及店面的装修设计很重要，选择人流量较大的地方，像繁华商业街、小区学校门口、大型超市门口等待。开店做生意不仅仅要努力把自己的食品推销出去，还要赢得客户的口碑，吸引更多的回头客，这样才不会变成“一次性买卖”。

The site selection and decoration design of the deli are very important. Choose places with large flow of people, such as busy commercial streets, community schools and large supermarkets. To open a shop and do business, we should not only strive to sell our food, but also win the reputation of customers and attract more repeat customers, so as not to become a "one-time sale".

3、开熟食店突出特色

3. Open a deli to highlight its characteristics

有人的地方就会有饮食需求，没有什么样的地段是好和不好的，关键是要看有没有人来。而此，定位是选址的关键，不要贪心做遍天下所有的卤味熟食，清楚你想要什么，你的顾客想要什么，自己口袋有多少钱，核心竞争力来自哪里?这是定位的前提，如果都不明白自己想要什么，而盲目“跟风”，其自然胜算无多。熟食店特色具体包括以下几个方面：特色、菜品特色、服务特色等。

Where there are people, there will be dietary needs. There is no good or bad location. The key is to see whether there are people. In this regard, positioning is the key to site selection. Don't be greedy to make all the stewed cooked foods in the world. Know what you want, what your customers want, how much money you have in your pocket, and where the core competitiveness comes from? This is the premise of positioning. If you don't understand what you want and blindly "follow the trend", there will be little chance of winning. Deli features include the following aspects: brand features, dish features, service features, etc.

熟食加盟

Cooked food franchise

4、合理经营

4. Reasonable operation

千里之行始于足下，开店伊始不要只想着做大做好。大规模经营是在自己有那个经济实力和管理经验的前提之下;如果你这些都没有或者说条件不成熟，建议你从一家特色熟食小店踏踏实实做起。因为如果单纯盲目的想做大，承担的风险也就更大。

A journey of a thousand miles begins with a single step. Don't just think about being bigger and better at the beginning of opening a store. Large scale operation is on the premise of having that economic strength and management experience; If you don't have these or the conditions are immature, I suggest you start from a small specialty Deli. Because if you simply and blindly want to be bigger, you will bear greater risks.

5、价格合理

5. Reasonable price

店面的整齐干净、熟食口感的追求、价格的优势、服务的热情与否，这些都是与同行竞争所要注意的。人人都想买物美价廉的产品，如果你没有物美价廉的，那就让自己的服务变成吸引顾客来的理由。这样不仅赚了钱，也赚得了人气，为长久的发展做了铺垫。

We should pay attention to the tidiness and cleanliness of the store, the pursuit of cooked food taste, the advantage of price and the enthusiasm of service. Everyone wants to buy good and cheap products. If you don't have good and cheap products, let your service become a reason to attract customers. This not only makes money, but also makes popularity, paving the way for long-term development.

6、关于管理店员

6. About managing clerks

切记!不要当着顾客的面训斥店员或争吵，良好的购物环境会大大提升你的营业额。

Remember! Don't scold shop assistants or quarrel in front of customers. A good shopping environment will greatly increase your turnover.

7、顾客至上

7. Customer first

对于大多数加盟店来说，服务是成功的必备条件。就服务而言，你们的熟食店主要服务于什么样的人群，这个人群的饮食习惯、消费水平等，尽量多的信息你们要收集。切忌盯着一个顾客纠缠不放，喋喋不休介绍不停，一般都讲究适可而止。

For most franchise stores, service is a prerequisite for success. In terms of service, what kind of people your Deli mainly serves, their eating habits, consumption level, etc. you should collect as much information as possible. Don't stare at a customer, pester and introduce. Generally, you pay attention to enough.

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The above wonderful content comes from the introduction and sharing of Zuixian duck joining the headquarters of the national training center Jinan Zuixian duck. Please continue to pay attention to us for more content: https://www.zuixianya666.com