Choose a good location for small store investment: location can be said to be the first prerequisite for investing in shops and the first condition for determining the value of shops. The downtown area of the city center may be a place where shops are very expensive. In the remote and inaccessible frontage, we can only call it a warehouse, and its value is even lower than that of houses in the same area. Although the shops in prosperous areas are good, the price is also very high. If you buy a shop at a high price, the conditions in other aspects are not good, resulting in too low rent, and the rate of return on investment will be greatly reduced. It may not be as good as the shops with inferior location, but better conditions in other aspects and good rental income.

小店投资要选择临街的商铺：在投资商铺中要注意：尽量购买临大街，人们容易看见，也方便走到的铺面。临大街比临小街要好，在路口临两面街比临一面街要好，走的人多的那一面比较好。当然，这一切必须灵活对待。在市场中的商铺是另一种形式，也许面临的只是一个过道，这种投资除了考虑以上原则，更要多方考虑其他因素。

Small shop investment should choose shops facing the street: in the investment shops, attention should be paid to: try to buy shops facing the street, which are easy to see and easy to walk to. It's better to be near the street than the small street. It's better to be near both sides of the street than one side of the street at the intersection. The side with more people is better. Of course, all this must be treated flexibly. Shops in the market are another form, perhaps facing only an aisle. In addition to the above principles, other factors should be considered in this investment.

小店投资要选择人流多的地方：你可以站在想要投资的商铺门前，统计每个时段路过的行人有多少。走过的行人越多，该商铺的潜力也就越大。一般不统计路过的车辆，因为行走的人才是购买的主体。但是需要注意的是，绝对不是路过的人多，买东西的人就会多，购买行为与诸多要素有密切联系。人流仅可以作为购买商铺的一个重要指标

Small shop investment should choose places with a large flow of people: you can stand in front of the shops you want to invest and count the number of pedestrians passing by at each time. The more pedestrians walk by, the greater the potential of the shop. Generally, passing vehicles are not counted, because walking talents are the main body of purchase. However, it should be noted that there are definitely not many passers-by, but more people will buy things. The purchase behavior is closely related to many factors. The flow of people can only be used as an important indicator of the purchase of shops

小店投资要选择便利的地方：一个很好的服务，一定要使需要它的人方便地得到。比如说，家具市场，如果附近交通不利，那么，如何运输呢？一个不错的酒楼，但是停车位不足；一个非常好的商场，但是要到达，一定要经过两条地下过道。这样的商铺，能令人满意吗？

Small shop investment should choose convenient places: a good service must be easily available to those who need it. For example, in the furniture market, if the nearby traffic is unfavorable, how to transport it? A good restaurant, but there is not enough parking space; A very good shopping mall, but to get there, you must go through two underground aisles. Can such shops be satisfactory?

小店投资要选择好的铺面地：铺面不能低于门前的道路，凹下去的铺面给人感觉不好，也不能上了几级台阶才进入铺面，使人觉得不便。更好是与道路同高或稍高一两级。千万不要小看这一点，根据以往的经验，每登上两级台阶，铺面价值将下降一成。

Shop investment should choose a good pavement: the pavement should not be lower than the road in front of the door. The concave pavement gives people a bad feeling, and people can't enter the pavement after going up several steps, which makes people feel inconvenient. It is best to be at the same height as the road or slightly higher by one or two levels. Do not underestimate this. According to past experience, the pavement value will drop by 10% every time you climb two steps.