浅谈加盟餐厅需要注意什么
来源:http://www.zuixianya666.com/  2014-9-23 9:18:58
表面上是“加盟样板店”,而实际上是特许加盟商的“托”。一些不法特许人通过前期对几个加盟店和样板店的包装和造势进行内外勾结,让考察者看到表面上生意很红火,而实际上那些客户和对该加盟店赞美的人绝大部分都是特许加盟商请来的“托”。
"Joining model shop" on the surface, but in fact is a franchise business "". The early stage of some illegal franchisor through several napa stores and model shop packaging and buildup to internal and external collusion, make fieldworker see business is booming, but in fact the people praise the vast majority of customers and the napa stores is a franchise business, "Joe". 
不切实际的投资回报率。连锁加盟特许方通过网络和其他广告形式大肆宣传,大吹特吹加盟该项目只需3个月更多半年就能收回全部投资;总部将全面负责员工培训、前期广告投入和统一店面形象设计等工作。但被特许人加盟后却发现,投资成本远不止原先所说的金额,或者宣传的成本只是直接成本而不包含管理费等间接成本,特许人事前的承诺也无法真正到位,做了几年后也无法盈利,甚至可能永远也看不到盈利的希望而宣布破产。
Return on investment. Franchise chain charter party through the Internet and other forms of advertising propaganda, big blow, blow to join the project just three months up to six months will be able to recover all the investment; Headquarters will be fully responsible for staff training, the early stage of the advertising and the unified store image design, etc. But only to find that after the franchisee to join, investment cost far more than the original amount, or promotional costs just direct costs and indirect costs, such as management fees do not include the licensed personnel before the commitment can't really reach the designated position, also made a few years later cannot profit, even might never see the hope of profit and declare bankruptcy. 
名义上是“特许加盟”,实际上却是为了卖“设备和原材料”。很多加盟项目表面上说是“特许加盟”,而实际上“特许加盟”只不过是一个美丽的幌子,真正的目的是为了高价卖机器设备和原材料。这是目前特许加盟展会上屡见不鲜的现象。等你高价买了他的设备和原材料之后,加盟特许方就逃之夭夭,更后只有加盟者自认倒霉。
Nominally "franchise", actually is to sell the equipment and raw materials. Many affiliate programs ostensibly "franchise", but in fact "franchise" is just a beautiful cover, the real purpose is to sell machinery, equipment and raw materials. This is the phenomenon of franchise in the exhibition. You bought his equipment and raw materials, after joining the charter party, to his heels up only from recognize unlucky. 
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