浅谈影响餐厅经营的一些事项
来源:http://www.zuixianya666.com/  2014-9-18 10:11:26
宣传是把餐厅产品推向市场的一个过程,目的在于使顾客认识并深信餐厅的产品就是他们所需要的产品,并促使他们购买和消费。
Propaganda is a process of the restaurant product to market, the purpose is to make customers know and believe that the restaurant's products is the products they need, and help them to buy and consume. 
餐饮业与其他企业不同,它是将顾客吸引到餐厅来消费,而不是将产品从生产地向顾客消费地输送。所以说,餐厅位置选择的好坏对餐厅经营有很大的影响。选择一个好的位置是餐厅产生和发展的前提条件。餐厅位置的选择与餐厅经营的其他因素相比,它具有稳定性和长期性的特点。
Catering industry is different from other companies, it is to attract customers to the restaurant to consumption, consumption rather than the product from the producer to the customer delivery. So, the stand or fall of restaurant location choice has a great influence on restaurant operations. Choosing a good location is the precondition of restaurant emergence and development conditions. The restaurant location choice compared with other factors in the restaurant business, it has the characteristics of stability and long-term. 
餐饮业是一种服务性的行业,服务就是餐厅的生命线。从另一方面来讲,餐厅的有形设施只有通过服务才能体现其价值。现代社会,人们把餐厅作为感情交流的重要场所,不仅对各种美味佳肴越来越讲究,对餐厅的综合服务也提出了更新更高的要求,‘“美食艺术”与“美食服务”密不可分,缺一不可。
Restaurant industry is a service industry, service is the lifeblood of restaurant. On the other hand, the restaurant's physical facilities can only reflect its value through service. Modern society, people put the restaurant as an important place for emotional communication, not only for all kinds of delicious food is more and more exquisite, the comprehensive service to restaurant also put forward higher requirements, 'the art of "food" and "food service" inseparable, be short of one cannot. 
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