何为餐饮加盟的商圈你知道吗?
来源:http://www.zuixianya666.com/  2019-2-22 10:46:55
商圈,是指以加盟店所在地为中心,沿着必定方向向外延伸到某一间隔,并以此间隔为半径,形成不同层次招引顾客的区域,或许简略地说,就是一家加盟店的顾客所来自大地舆区域。
Business circle refers to the area that takes the location of affiliated stores as the center, extends outward along a certain direction to a certain interval, and takes the interval as a radius to form different levels of attracting customers. Perhaps in a nutshell, it is the area where the customers of a franchised stores come from.
任何一家加盟店虽然都有自己特定的商圈,但其构成是相同的,即由首要商业圈、非必须商业圈、边际商业圈三个部分构成。
Although any franchise store has its own specific business circle, its composition is the same, that is, it consists of three parts: the primary business circle, the non-essential business circle and the marginal business circle.
依据加盟店获取顾客的百分比将商圈划分为三部分:
The business circle is divided into three parts according to the percentage of customers obtained by franchise stores:
1、首要商圈;加盟店在次区域内的顾客数约占总顾客数的55%-70%。
1. Primary business circle; franchise stores account for 55-70% of the total customers in the sub-region.
2、非必须商圈;加盟店在此区域内的顾客数约占总顾客数的15-25%。
2. Non-essential business circles; franchise stores account for 15-25% of the total customers in this area.
3、边际商圈:加盟店在商圈中除掉前两种商圈后,剩余的顾客所构成区域。
3. Marginal business circle: After eliminating the first two business circles, the remaining customers constitute the area.
1、商业区:商业行业会集的地区,各种店肆林立,其特征为商圈大,流动人口多,富贵热烈。其消费习性具有快速、盛行、文娱、激动购买及消费金额高级特征。
1. Business District: Business industry gathering areas, a variety of shops, characterized by large business circles, large floating population, wealth and enthusiasm. Its consumption habits are characterized by high speed, popularity, entertainment, exciting purchase and consumption amount.
2、住宅区;此区域户数多,一般在1000户以上。住宅区消费习性为消费群安稳,具有便利性,讲究亲和感,家庭用品购买率高。
2. Residential areas; this area has a large number of households, generally more than 1000 households. The consumption habits of residential areas are stable, convenient, friendly and high purchasing rate of household goods.
3、文教区;一般有校园一所或多所。其消费习性为消费群以学生居多,消费金额普遍不高,休闲食物、文教用品购买率高。
3. Cultural and educational districts; there are generally one or more campuses. Its consumption habits are that the majority of the consumers are students, the consumption amount is generally not high, and the purchase rate of leisure food and cultural and educational supplies is high.
4、办公区;消费习性为便利性,在外就餐人口多,消费水准较高。

4. Office area; Consumption habits are convenience, with a large number of people dining out and a high level of consumption.

5、工业区;顾客多为工厂管理者及打工一族,消费水平较低,消费总量较大。
5. Industrial zones; customers are mostly factory managers and migrant workers, with lower consumption level and larger total consumption.
6、混合区;有商住混合、工商混合等形态。现在,商圈形态趋向复合式。混合区具有各种单一商圈形态的消费特征,属多元化的消费习性。
6. Mixed area; mixed form of commercial and residential, industrial and commercial. Now, the business circle tends to be compound. Mixed area has various consumption characteristics of single business circle and belongs to diversified consumption habits.
商圈查询的基本流程
Basic Process of Business Circle Query
商圈查询的基本流程,可以分为以下五个阶段进行
The basic process of business query can be divided into the following five stages.
一个阶段:从宏观上进行把握,通过对各种权威性统计数字与资料的剖析,把握人口散布、日子行动圈、中心地区功能散布等总体状况,然后依据自己开店方针断定方针区域。剖析时,首要参照人口规模、地域发展性、商业饱和度等。
The first stage is to grasp macroscopically, grasp the general situation of population distribution, daily action circle, central area function distribution and so on through the analysis of various authoritative statistics and data, and then determine the policy area according to its own store opening policy. In the analysis, the population size, regional development and business saturation should be taken as the primary reference.
第二阶段:施行对该特定区域的商场查询。包含立地环境查询、商业环境查询、商场特性查询、竞争店查询等。商场查询的一般程序应该是;断定问题——拟定方案与办法——制作表格——进行查询——资料收拾——资料剖析——商场评估。
The second stage: the implementation of the shopping mall inquiries in the specific area. Including site environment query, business environment query, shopping mall characteristics query, competition store query, etc. The general procedure of shopping mall inquiry should be: to determine problems - to draw up plans and methods - to make forms - to conduct inquiries - to collect data - to analyze data - to evaluate shopping malls.
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