中式快餐加盟的注意事项!
来源:http://www.zuixianya666.com/  2019-1-15 15:22:04
在西式快餐加盟品牌纷繁涌入国内市场喜爱的一起,中式快餐职业与西式快餐一做比较,问题就显得比较明显。不管是出产方面,仍是管理上,亦或者是营销上,都面临着种种窘境。
In the western fast food franchise brands flooding into the domestic market like one, Chinese fast food profession and Western fast food comparison, the problem is more obvious. Whether in terms of production, management or marketing, they are facing various dilemmas.
1. 出产规范化程度高
1. High standardization of production
中式快餐基本上都是以手工操作为主的,这个依然是现在职业的主流,可是在此基础上,有一套自己的出产规范,让菜品的质量有规范可寻,让菜品的出产过程也有一套规范的程序,总体上能提高菜品的质量,也能提高效率。
Chinese fast food is basically based on manual operation, which is still the mainstream of the current profession, but on this basis, there is a set of production standards, so that the quality of dishes can be found, so that the production process of dishes also has a set of standardized procedures, in general, can improve the quality of dishes, but also improve efficiency.
2. 有完善的运营系统
2. Perfect operation system
许多中式快餐连锁品牌都会存在管理不规范的问题,虽说是连锁,可是没有做到实质性的一致性,仍旧停留在形式主义上。,基础的原材料都是做到有必要一致会集进货;每个门店是规范化设计,设计按照门店的详细规范,配以总部规范的颜色以及装修装饰,做到大同小异。
Many Chinese fast food chain brands will have problems of non-standard management. Although they are chains, they still remain formalistic without substantive consistency. The basic raw materials are to achieve the need for uniform gathering and purchasing; each store is a standardized design, design in accordance with the detailed specifications of the store, with the headquarters standard color and decoration, to achieve great similarities and minor differences.
3. 品牌影响刻画到位

3. Brand influence is depicted in place

在国内各种中式快餐品牌之间的距离是十分大,首先许多品牌,都不住用对品牌文化的把控,乃至没有自己的品牌文化,凭空出现没有任何文化底蕴,这样的品牌扎根就十分不稳。
The distance between various Chinese fast food brands in China is very large. First of all, many brands do not use the control of brand culture, or even have their own brand culture. There is no cultural connotation in the absence of space, so the brand is very unstable to take root.
也没有设置品牌形象,导致整个品牌没有主线。,有自己原创的人物形象,每一个形象都有自己背面的故事,一切形象又串联起整个品牌的故事线。
There is no brand image, leading to the whole brand has no main line. Every image has its own back story, and all images connect the story line of the whole brand.
4. 产品有自己的特点
4. Products have their own characteristics
大多中式快餐菜品繁复,风味繁杂,可是没有自己的特特风格,可是家以醉香鸭为主要产品运营,产质量量稳定,有自己共同的风格。
Most of the Chinese fast food dishes are complex and have complex flavors, but they do not have their own special style. However, the family operates mainly with drunken duck, with stable production and quality, and has their own common style.
以上信息是我们醉香鸭希望对大家以后的生活带来一点帮助我们的网站是:http://www.zuixianya666.com
The above information is that our drunken duck joins in the hope of bringing a little help to everyone's life in the future: http://www.zuixianya666.com!