餐饮直营连锁的特点你知道是什么吗?
来源:http://www.zuixianya666.com/  2018-12-21 14:30:03
1.餐饮直营连锁的特点
1. Characteristic of catering chain
(1)一致本钱,扩展规划
(1) Uniform Cost and Expansion Planning
餐饮直营连锁各个成员店之间以本钱为主要联合枢纽,本钱必须属于同一个所有者,归一个公司、一个联合安排或一个人,由同一个投资主体投资开办分店。
Cost is the main joint hub among the member stores of catering chain. Cost must belong to the same owner, a company, a joint arrangement or a person, and the same investor should invest in opening a branch.
直营连锁的大本钱是为了扩展餐饮运营规划,追求餐饮规划效益而产生的,一起,直营连锁以较大的运营规划、经济的进货成本,在进步规划效益等方面显示了很大的优越性。
The large cost of direct chain operation is to expand the catering operation planning and pursue the benefits of catering planning. Together, direct chain operation shows great superiority in improving the planning benefits with larger operation planning and economic purchase cost.
(2)运营管理一致
(2) Consistency of operation and management
餐饮直营连锁由一个决策单位即餐饮连锁总部决定各连锁分店的运营品种,集中收购以争取数量折扣。
Directly operated catering chains are decided by a decision-making unit, namely the catering chain headquarters, and centralized acquisitions are made to obtain quantity discounts.
并将原料运送到各餐饮连锁店肆,一致决定出售方针,拟定一致的推销方案,一致餐饮店的安置等。直营连锁的运营管理权彻底集中在总部,由总部依据一致的工作规划方针,高度集中一致管理。

And the raw materials will be transported to various catering chain stores, unanimously decided on the sales policy, formulated a consistent marketing plan, consistent catering store placement, etc. The operation and management power of the direct chain is centralized in the headquarters, which is highly centralized and managed according to the consistent working plan.

店肆只负责出产与出售事务。店肆的司理人选及职工聘用、收购方案、出售方式、广告宣传等都依据总部的指令行事,司理人及职工的工资、奖金均由总部确定。
Shops are only responsible for production and sales. The manager selection, employee employment, acquisition plan, sale method, advertising and publicity of the store are all acted according to the instructions of the headquarters. The salaries and bonuses of the manager and employees are determined by the headquarters.
(3)管理制度标准
(3) Standards of management system
餐饮直营连锁企业在运营管理过程中,其管理制度标准主要包含运营管理标准和事务操作标准两个方面。运营管理标准主要是指企业运营方针、运营理念、运营管理方案等内容标准一致。
In the process of operation and management of catering chain enterprises, the management system standards mainly include two aspects: operation and management standards and transaction operation standards. Operational management standards mainly refer to the consistency of enterprise operating principles, operational concepts, operational management plans and other content standards.
事务操作标准主要是指各个事务部门在不同作业管理上的手续、方法等方面的标准一致。
Transaction operation standards mainly refer to the consistency of procedures and methods in different operation management of various departments.
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