加盟连锁店的利与弊这些你应该知道!
来源:http://www.zuixianya666.com/  2018-11-13 16:55:03
大家好,有小编又来给大家介绍开加盟连锁店的利与弊开加盟店的利与弊是什么,具体详情如何,下面就与小编一起来了解一下吧!
Hello, everyone, there is a small editor to introduce to you the advantages and disadvantages of opening franchise stores and franchise stores. What are the advantages and disadvantages of opening franchise stores?
在经济不景气或找不到合适工作时,许多人会考虑开办连锁加盟店。但在开始前,有必要首先了解这种商业模式的利与弊。
When the economy is in recession or can not find the right job, many people will consider setting up chain stores. But before starting, it is necessary to understand the advantages and disadvantages of this business model first.
根据美国特许经营协会网站的报告,从事连锁业的雇员估计有8百万人,每几分钟就有一家特许加盟开业,并且十二分之一的零售店是连锁加盟生意。但做这种生意真的适合你吗?
According to a report on the website of the Franchise Association of America, an estimated 8 million employees are engaged in the chain business, one franchise opens every few minutes, and one in twelve retail stores is a chain franchise business. But is this business really good for you?
购买特许经营权的好处
Benefits of franchising
成熟的系统:连锁加盟有一套能产生利润的成熟运营模式。如果你在市场营销方面缺乏经验,这或许是更佳选择。支持:小企业主往往缺乏团队支持。而购买特许经营权可以长期从特许公司得到专业支持和指导。品牌名称:品牌加盟意味着产品或服务本身有很高的市场知名度。这可以节省经营者在市场开发方面的宝贵时间。低库存价格:独立经营者往往难以像连锁加盟店一样获得低价产品或设备。更容易招募员工:由于有较高的品牌知名度,做特许经营更容易找到雇员。

Mature system: chain franchise has a set of mature business models that can generate profits. If you lack experience in marketing, this may be the best choice. Support: small business owners often lack team support. And the purchase of franchise rights can receive professional support and guidance from Chartered Company for a long time. Brand name: brand affiliate means that the product or service itself has a high degree of market awareness. This can save operators' valuable time in market development. Low inventory prices: independent operators are often unable to obtain low-priced products or equipment like chain stores. It is easier to recruit employees: because of their high brand awareness, franchising is easier to find employees.

连锁加盟的坏处
Disadvantages of franchise
自由度较少:连锁加盟店往往需要与母公司分享财务信息,并要求穿着统一工作服。而独立经营者则可以自己做所有决定。专利使用费:特许经营公司要求每年或一次性支付加盟或专利使用费以获得经营和广告方面的支持。此外,大多数特许公司会提供选择方面的建议。起步成本高:购买品牌特许经营权往往超出了许多潜在投资者经济能力。此外,如果希望有更多控制权,这种方式或许不是很现实。
Less freedom: Franchise chains often need to share financial information with their parent companies and require uniform work clothes. Independent operators can make all their own decisions. Patent royalties: Franchise companies require annual or one-time payment of franchise fees or patent royalties to obtain business and advertising support. In addition, most Chartered Company will provide advice on selection. High starting costs: buying brand franchises often exceeds the economic potential of many potential investors. Moreover, if we want more control, this approach may not be very realistic.
总之,开办连锁加盟店比较适合喜欢在团队环境下工作,并且商业经验较少的人。因此,有必要花费些时间看看自己是否适合选择这种商业模式。
In short, franchise chains are more suitable for people who like to work in a team environment and have less business experience. Therefore, it is necessary to spend some time looking at whether or not they are suitable for choosing this business mode.
以上信息是由醉仙鸭加盟店整理出来的,如果有想了解合作的请点击我们的网站:http://www.zuixianya666.com谢谢!
The above information is organized by Drunken Fairy Duck Franchise. If you want to know about cooperation, please click on our website: http://www.zuixianya666.com/Thank you!