连锁连锁店必须要知道的注意事项
来源:http://www.zuixianya666.com/  2018-11-10 11:53:44
连锁方式中,总部与连锁之间维系关系的根本就是同享总部的中心才能,在连锁同享中心才能中的总部与加盟店之间的监督与被监督、竞赛与协作的互动关系的好坏将会直接影响同享的成败。接下来小编给我们收集整理的加盟店要的注意事项。
In the chain mode, the relationship between headquarters and franchise stores is essentially the central ability of sharing headquarters. The interaction between headquarters and franchise stores in the ability of chain sharing center will directly affect the success or failure of sharing. Next, Xiaobian gives us the attentions of the franchised stores.
加盟店要的注意事项
Matters needing attention in franchised stores
1、看规划总部的规划
1. Look at the planning of the headquarters.
2、此品牌商标是注册商标。
2. The brand name is a registered trademark.
3、加盟主是1个法人机构。
3, the franchisee is the 1 legal person institution.
4、加盟合同严谨、全面、公正。
4, joining the contract is rigorous, comprehensive and fair.
5、此品牌已有3家以上老练直营店,且经过多年运营其效益杰出。
5, the brand has more than 3 experienced outlets, and after many years of operation, its effectiveness is outstanding.
6、盟主有支撑加盟商的全套支撑手册。
6, the allies have a full set of supporting manuals to support franchisees.
7、盟主对加盟商有全面的后续支撑(如,训练、督导等等)。
7, the allies have a comprehensive follow-up support for franchisees (such as training, supervision and so on).
8、对其现有加盟商进行考察与剖析(如,商圈、选址、人海、盈余测算等等)。
8. Investigate and analyze its existing franchisees (e.g. business circles, location selection, sea of people, earnings calculation, etc.).
9、看总部前史 据国家工商管理部门披露,中国企业的平均寿命仅有2.5年
9, look at the history of headquarters before, according to the State Administration of industry and Commerce disclosed that the average life expectancy of Chinese enterprises is only 2.5 years.
加盟店需求警觉的当地
Franchisees need local alertness.
1、门槛低(产品的独特性差、只需少数资金即可运营的项目。)
1, the threshold is low (the product's uniqueness is poor, only a small number of funds can run the project.)
2、警觉技能不老练(各商家卖概念、拼炒作,而不进行实质性的技能提高。)
2. The alert skill is not sophisticated (every businessman sells concepts and speculates, but does not improve substantive skills).
3、警觉公司新项目(常见有一类是打一开端就是假加盟真骗钱,圈到一批加盟费就人间蒸发,再换个公司名称故伎重演)
3. Be alert to the new projects of the company (the common one is to fraudulently fraud money at the beginning, circle a group of franchise fees to evaporate, and then change the name of the company to repeat the old trick)
4、警觉新公司另类(还有一类公司打出新奇特,其初衷不是想骗钱,看好某项目但自己的本钱又不行,所以玩空手道,经过接收加盟商,先圈到一部分钱)

4. Be alert to the new company's alternatives (there is also a kind of company to play novelty, its original intention is not to cheat money, optimistic about a project but their own cost is not good, so play karate, through the acceptance of franchisees, first circle a part of the money)

5、警觉赢利高(当你问到盈余情况时,计算机嗡嗡叫后吐出一堆数字来,更终通知你,你的年盈余可到达多少多少)
5. Be alert to high profit margins (when you ask about earnings, the computer buzzes and spits out a bunch of numbers, eventually informing you how much your annual earnings can reach)
6、警觉合同圈套(要加盟就得签订加盟合约。那种加盟合同条款言语不通、前后对立、经不起琢磨的公司)
6, be aware of contract traps. The terms of the franchise contract are illogical, antagonistic and unable to think about.
加盟店的主要对立
Main opposition of franchisees
许多企业是选用加盟和直营形式并存的,特别是在同一个区域,这两种形式并存的对立就会很明显地暴露出来了。
Many enterprises choose the form of franchise and direct operation to coexist, especially in the same region, the coexistence of the two forms of opposition will be clearly exposed.
1、价格抵触。
1, price conflict.
价格是产生对立的更灵敏的要素,更直接的对立往往是从价格开端的。由于竞赛的存在,为了争夺顾客,直营店或加盟店的一方常常会把降价当作竞赛的重要手法。
Price is the most sensitive element of opposites, and the most direct opposition often starts with price. Because of the existence of competition, in order to compete for customers, the direct store or the affiliated store often regard price reduction as an important means of competition.
2、货品抵触。
2, goods conflict.
在货品陈设方面,直营店往往具有较多的资源优势,能够更大极限的陈设公司的一切产品。此方面所产生的销售力要强于加盟店。特别一些紧俏货品的分配方面,直营店往往具有更多的自动。
In the aspect of goods display, Direct stores often have more advantages in resources and can maximize all products of display companies. The sales power generated in this area is stronger than that of franchisees. In particular, there are often more automata in the distribution of tight goods.
3、形象、效劳和理念等的抵触。
3, the conflict of image, service and idea.
直营店能直接诠释公司的理念,展示公司的品牌形象和效劳标准,而加盟店在些这方面的表现力度相对要有所短缺。导致品牌在两类终端无法调和一致。
Direct stores can directly interpret the company's concept, display the company's brand image and service standards, and franchise stores in some aspects of the performance of relatively short. The brand can not be reconciled in two types of terminals.