醉仙鸭加盟的经营理念
来源:http://www.zuixianya666.com/  2018-7-31 11:58:22

1、品种定位
1, variety orientation
醉仙鸭品种定为“切了可食,简单快捷”,将延续了几百年的蘸着酱料烤鸭吃法进行了改变,并采用先进腌制工艺,几十种上成中药调料,加上来自山东纯天然无污染的樱桃谷瘦坚鸭,二者珠联璧合,彻底改变,以往的八品不均,实现了色美观,外酥里嫩,骨酥肉烂,口味适中,香气逼人,回味悠长等特点。
The breeds of drunken immortals are determined to be "edible, simple and quick", and have been changed for hundreds of years with soy sauce roast duck eating method, and use advanced pickling technology, dozens of traditional Chinese medicine seasoning, from Shandong pure natural non polluting Cherry Valley lean duck, the two pearl Union, completely changed, the past eight products are not. All of them have the characteristics of beautiful color, crispy outside, crisp bones, moderate flavor, strong aroma and long aftertaste.
醉仙鸭加盟

2、名称定位
2. Name orientation
“醉仙鸭”看似简单,切蕴含了深厚的文化底蕴,具有浓郁的文化风格,顺应名声传播,加上绝美口味,声名远扬。
"Drunk immortals duck" seems simple, and contains a profound cultural background, with a strong cultural style, conform to the reputation of the spread, plus the beautiful taste, a long reputation.
3、价格定位
3, price positioning
醉仙鸭价格定位为工薪阶层,经济实惠,普通吃得起,营养美味,高档人群愿意吃,满足不同消费群体的需要,迅速建立庞大的消费群体。
The price of drunken duck is positioned as a working class. It is economical, affordable, nutritious and delicious. The upscale people are willing to eat to meet the needs of different consumer groups and quickly establish a huge consumer group.
4、选址定位
4, location location
醉仙鸭在选址定位前要经过严格深入市场调研,充分了解人流客源,位置,交通,环境商圈等各种情况和因素,做到全方位多角度,周全化,立体化的掌握。
Before the location of the site, drunxian ducks should be strictly in depth market research, fully understand the people, location, traffic, environmental business circle and other conditions and factors, to achieve all-round, comprehensive, comprehensive, three-dimensional grasp.
5、形象定位
5, image positioning
醉仙鸭形象具有自己独特风格,为自己量身定做形象VI系统,使大宋醉仙鸭所有的连锁店都能保持视觉、风格统一,增加消费者心中品牌形象。
The image of drunken duck has its own unique style, and makes a customized image VI system for himself, so that all the chain stores of drunken duck in great song can maintain the unity of vision and style, and increase the brand image of the consumer's heart.
6、服务定位
6. Service orientation
宋醉仙鸭,虽然是外卖快速食品的T型店面,但服务是高标准化的,高质量化的,给人以亲人般的服务,顾客在购买的全过程都会受到服务员热情,亲切,周到,高效的优质服务。
The song drunk duck, although it is the T store that sells fast food, is a highly standardized, high quality, and family - like service. The whole process of the customer's purchase will be warmly, kindly, thoughtful and efficient service.
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