餐饮市场不二的选择的醉仙鸭
来源:http://www.zuixianya666.com/  2017-9-21 11:22:19
1、醉仙鸭的发展规划——双品牌战略
1, the development plan of "drunken immortal duck" - dual brand strategy
公司实行的是双品牌战略,现拥有的自主品牌包括:精武、可可哥 “可可哥”品牌定位高端、时尚、休闲,专注于袋装鸭系列产品研发和生产销售,其目标是打造中国袋装鸭产品一品牌。
The company is a dual brand strategy, now has independent brands including: fist, cocoa brother "coco brother" brand positioning, high-end fashion, leisure bags, focus on duck products R & D and production and sales, the goal is to build the first brand China bagged duck products.
醉仙鸭加盟店http://www.zuixianya666.com/"精武"品牌定位平民、社区、家庭,立志成为中国特色卤制品(醉仙鸭)小吃连锁一品牌。产品将以多口味、多品种、多网点、高品质与绝味和周黑鸭形成差异化竞争。
"Fist" brand positioning of civilians, community and family, to become Chinese characteristics of halogen products (Zuixian duck) snack chain brand. The product will be more taste, more varieties and outlets, high quality and taste and the vast duck week the formation of competitive differentiation.
除此之外,零点食品还在国家商标总局注册了可可精武、京武、精贰、九嫂、KEKEYABO、老巷口、可可姐、可可妹等防御性、保护性商标及多项外观设计专利保护,以实现品牌的更大保护性,防止同行的恶意模仿。
In addition, the food is still zero state administration of trademark registration, Beijing, Wu Jingwu cocoa fine. Nine sister-in-law, KEKEYABO, old alley, cocoa, cocoa, sister sister and other defensive trademark protection and a number of design patent protection, to achieve the maximum protection of the brand, to prevent malicious peer imitation.
2、创新经营
2, innovative management
公司自2004年进入醉仙鸭行业以来,改变了精武醉仙鸭一直是以散装销售为主的历史;公司通过市场调查,将主要精力投入袋装精武醉仙鸭的市场中,成为全国醉仙鸭行业一家完成真空包装技术研发,并实现工业化生产的企业;公司申请的外包装专利达5项。同时,自创建以来,完成了工艺、口味和经营模式的颠覆式创新。
Since 2004 the company entered the Zuixian duck industry, change has been to Zuixian Jingwu duck bulk sales oriented company history; through market research, focus on bags Market Zuixian Jingwu duck, became the first in the industry to complete the duck Zuixian vacuum packaging technology research and development, and the realization of industrial production enterprises the patent application; packaging company reached 5. At the same time, since its inception, the completion of the process, taste and business model of subversive innovation.
工艺创新

Technological innovation

醉仙鸭加盟店

公司自行研发的酱卤肉制品低温微波杀菌技术解决了真空包装产品风味不变的问题,获得了武汉市科技项目奖和中国食品工业协会科技进步优秀项目奖。
Sauced meat products of low temperature microwave sterilization technology company developed to solve the problem of the invariant vacuum packaging product flavor, won the Wuhan Municipal Science and technology project award and Chinese Food Industry Association of science and Technology Progress Award for outstanding projects.
口味创新
Taste innovation
公司研发人员大胆设想,在传统的精武醉仙鸭卤制工艺上,大胆创新,后来结合中医学的健康营养科学,研发出不同于精武醉仙鸭传统的红色,也区别于周黑鸭黑的自然健康本色(即产品原色),而且不放任何添加剂的产品,并保存精武醉仙鸭特有的回味、越吃越想吃的巷口美食特点,深受消费者喜爱。坚守“原色、原味、原产地”的产品价值理念。公司将以多口味、多品种、多网点、高品质与“绝味”和“周黑鸭”形成差异化竞争。
Company R & D personnel bold ideas, in the traditional Zuixian stewed duck fist process, bold innovation, and later combined with the health and nutrition science of traditional Chinese medicine research, which are different from the traditional red Zuixian Jingwu duck, but also different from the natural health qualities of black duck week (i.e. product color), and do not put any additives the characteristics of products, and save the alley delicacy Zuixian unique aftertaste Jingwu duck to eat more and more by consumers. Adhere to the "primary colors, original taste and origin" of the product value concept. The company will form a differentiated competition in many flavors, varieties, outlets, high quality and "no flavor" and "week coot".
经营模式创新
Business model innovation
公司一家推出中国湖北特产醉仙鸭电子商务网站;一家推出“精武醉仙鸭”流动售货车,走进社区、走进校园、走进风景区的全新经营模式;同时也是一家和武汉市全民创业办、武汉团市委合作推出“8+1武汉城市圈大学生创业醉仙鸭专卖店”项目的企业,实现了企业、学校、创业者三方共赢的全新商业合作模式。
The company first launched China specialty of Hubei duck drunk immortal e-commerce website; first launched the "drunken immortal Jingwu duck barrow, into a new business model, the community into the campus, into the scenic area; at the same time, is also the first company and Wuhan City Office, Wuhan City National entrepreneurship Group Cooperation Committee launched the" 8+1 Wuhan city circle of college students drunk duck store "Xian venture project enterprises, realize enterprises, schools, entrepreneurs three win-win new business cooperation mode.
公司也将在各个省设立省级区域代理制,借助外省代理商的渠道资源迅速占领主要市场渠道。
The company will also set up provincial regional agent system in each province, with the aid of the channel resources from other provinces, and quickly occupy the main market channels.