同样是做鸭,绝味为什么输给了醉仙鸭?
来源:http://www.zuixianya666.com/  2017-8-29 10:53:27
近日,醉仙鸭背后的男人火了。从当年只想盖房讨老婆的小铺帮工,到靠卖鸭脖赚到今天86亿身家,醉仙鸭创始人周富裕走过了一段传奇的致富之路。
Recently, the man behind the drunken duck caught fire. From the year only wants to build a wife of shop helper, selling duck earn 8 billion 600 million net worth today, drunken immortal duck founder Zhou Fuyu through a section of the legendary road to riches.
醉仙鸭加盟官网http://www.zuixianya666.com/说到卖鸭脖,不得不提醉仙鸭更大的竞争对手——绝味鸭脖。关于“醉仙鸭好吃还是绝味好吃”的讨论不绝于耳,二者间的鸭脖“一哥”之争也从未休止。
When it comes to selling duck neck, have to mention Zuixian duck's biggest rival - Juewei duck neck. On the "drunken immortal duck delicious or must taste delicious" discussion among the two duck can be heard without end, "a brother" for never ending.
谁是鸭脖“一哥”
Who is the king of duck"
从数量上看,绝味远超醉仙鸭。
As far as quantity is concerned, it is far from being drunk.
依靠加盟模式及资本的介入,绝味近几年快速扩张,2015年门店数量已达7172家。
Rely on joining the model and the involvement of capital, the taste of rapid expansion in recent years, the number of stores in 2015 has reached 7172.
如果醉仙鸭网上公布的门店准确且及时,目前其直营门店为909家。可见,绝味门店数量至少是醉仙鸭的8倍。
If drunk duck online announced accurate and timely stores, the current direct store for 909. Visible, the number of shops at least 8 times drunk duck.
基于大量门店,绝味食品的营收高于醉仙鸭:2015年,醉仙鸭与绝味食品分别实现营业收入28.2亿元、32.7亿元。
Based on a large number of stores, the total output of non essential foods is higher than that of drunken duck: in 2015, the income of 2 billion 820 million yuan and 3 billion 270 million yuan was achieved by the "drunken fairy duck" and the "absolutely delicious food".
可绝味的利润不敌醉仙鸭。
Can not taste the profits lost to drunken immortal duck.
2016年,醉仙鸭毛利率为62.3%,是绝味食品的2倍;其当期净利率为25.4%,是绝味食品的2.2倍。高的毛利率,成就其同期7.2亿元的归属净利润。而绝味,仅实现3.8亿的净利润。

In 2016, Zuixian feather rate is 62.3%, that is the taste of food 2 times; the current net interest rate is 25.4%, that is 2.2 times the taste of food. High gross profit margin, the achievement of its 720 million yuan attributable to the same period of net profit. And flavor, only to achieve 380 million of the net profit.

醉仙鸭加盟官网

除实体经营的竞争外,醉仙鸭和绝味在资本市场的角逐同样激烈。去年11月11日,醉仙鸭先于绝味在香港上市,市值达154.71亿港元。
In addition to the competition of the entity management, the competition between the "drunken duck" and "delicious duck" is equally fierce in the capital market. In November 11th last year, drunk duck first listed in Hongkong, the market value of HK $15 billion 471 million.
但狂欢未持续太久,5个交易日后,醉仙鸭重新“上位”:
But the carnival did not last too long, 5 days after the drunken immortal duck "to host":
自4月7日起,醉仙鸭与绝味食品的总市值差值逐渐拉大。截至5月23日收盘,醉仙鸭的总市值达173亿元,绝味食品的总市值为143亿元,两者相差30亿元。
Since April 7th, the difference in the total market value of drunk duck and absolute food has gradually widened. At the close of May 23rd, the total market value of drunk duck reached 17 billion 300 million yuan, and the total market value of the total value of the dried food was 14 billion 300 million yuan, with a difference of 3 billion yuan between the two.
两家公司的估值情况而言,醉仙鸭目前的市盈率为24.8倍,市净率为4.93倍;绝味食品目前的市盈率为35.4倍,市净率为6.65倍,醉仙鸭具有明显的估值优势。
Valuation of the two companies, the current Zuixian duck price earnings ratio of 24.8 times, the net rate of 4.93 times; Juewei food current earnings ratio of 35.4 times, 6.65 times book value, Zuixian has the obvious advantage of the valuation of duck.
距离是如何拉开的?
How did the distance start?
显然,绝味与醉仙鸭的竞争随着双方先后登陆股市而走向公开化、透明化,它们之间的差距也一目了然。产生这种差距的原因是什么?
Obviously, the competition between "duck" and "drunken duck" will become more open and transparent as the two sides land on the stock market, and the gap between them will be clear. What are the reasons for this gap?
更明显的差异是门店数。
The most obvious difference is the number of stores.
醉仙鸭虽然门店不多,但足够集中,区域穿透力更强。 2015年,在湖北店面263家、广东155家、北京75家。其中在大本营武汉市一共开设193家,接近门店总数的三分之一。
Although drunk duck not many stores, but enough concentrated, regional penetration stronger. In 2015, there were 263 stores in Hubei, 155 in Guangdong and 75 in Beijing. Among them, a total of 193 opened in the base city of Wuhan, close to 1/3 of the total number of stores.
其在武汉受欢迎程度非常高:
Its popularity in Wuhan is very high:
据统计,武汉市2015年常住人口为1060万,醉仙鸭门店分布密度为5.5万人/家。2015年醉仙鸭位于武汉的门店销售额在10亿元。假设20%的销售额由途经武汉的旅客贡献,则2015年武汉常住人口人均消费醉仙鸭75元。
According to statistics, the resident population of Wuhan in 2015 was 10 million 600 thousand, and the distribution density of drunk duck shops was 55 thousand people / home. In 2015, drunken duck is located in Wuhan stores, sales of 1 billion yuan. Suppose that 20% of the sales are contributed by the passengers passing through Wuhan, and in 2015, the per capita consumption of the resident population in Wuhan was 75 yuan.
这种区域穿透力使醉仙鸭形成较强聚客能力,也产生稳定的客源。
This area makes penetrating Zuixian duck to form a strong pulling power, also have a stable source.